Privacy Policy
Effective Date: June 20, 2025
Introduction
This Privacy Policy applies to Extreme Epoxy, a DBA of Luther Construction Services Inc. / Excel Roofing (“we,” “our,” or “us”), and governs your use of https://www.extremeepoxyflooring.com/.
We respect your privacy and are committed to protecting the personal information you share with us. This policy explains what information we collect, how we use it, and how we safeguard it when you visit our website or interact with our services.
Information We Collect
Personal Information
We may collect personal information that you voluntarily provide, including but not limited to:
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Name
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Email address
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Phone number
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Information submitted through contact forms, estimate requests, or direct communications
Usage Data
We may automatically collect certain technical information when you visit our website, such as:
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IP address
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Browser type
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Device type
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Pages viewed and time spent on the site
This data helps us understand how visitors use our website so we can improve performance and user experience.
How We Use Your Information
We use the information we collect to:
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Respond to inquiries, estimate requests, and service-related communications
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Provide updates regarding projects, scheduling, or services
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Improve website functionality and performance
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Send occasional marketing or promotional communications (you may opt out at any time)
SMS Consent and Phone Numbers
If you provide your phone number, you may receive service-related text messages such as appointment reminders, project updates, or follow-up communications.
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We do not sell or share your phone number with third parties
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You may opt out of SMS messages at any time by replying STOP
Removal of Information
You may request the deletion of your personal information from our systems at any time.
To request removal, please contact us at:
wendy@excelmn.com
We will process your request promptly unless retention is required by law.
Secure Storage and Data Protection
We store personal information using secure systems with industry-standard protections, including encryption, access controls, and firewall security measures. Access to personal data is limited to authorized personnel only.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance functionality and analyze traffic. We may also use third-party tools such as:
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Google Analytics
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Meta (Facebook) Pixel
These tools collect anonymized data to help us understand user behavior and improve marketing effectiveness. You can control or disable cookies through your browser settings.
Working with Google
We may use Google Ads and remarketing features to show ads to users who have previously visited our website.
You can manage or opt out of interest-based advertising through:
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Google Ad Settings
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Network Advertising Initiative opt-out tools
Embedded Content
Our website may include embedded content (such as videos or articles) from third-party websites. Embedded content behaves as if you visited the third-party site directly and may collect data through cookies or tracking technologies.
Data Retention
We retain personal information only as long as necessary to:
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Conduct business operations
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Comply with legal or regulatory requirements
Contact form submissions and email correspondence may be retained for reference and customer service purposes.
Your Rights
You have the right to:
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Request access to the personal information we hold about you
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Request correction or deletion of your information
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Opt out of marketing communications
To exercise any of these rights, contact us at wendy@excelmn.com.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.
Contact Information
If you have questions about this Privacy Policy or how your information is handled, please contact:
Extreme Epoxy
A DBA of Luther Construction Services Inc. / Excel Roofing
📧 Email: wendy@excelmn.com
📞 Phone: 763-712-0757
🌐 Website: https://www.extremeepoxyflooring.com/